The Canon signage machine was put on sale in March 2019, replacing the original signage machine. After about a month of market sales, it started to stabilize in March. As an upgraded model that replaces the signage machine, the sales trend was indeed slow in the first few months. Analyzing the reasons why it has returned to normal from slow to normal, I briefly see the following. Canon has been on the market for many years, and its technical performance and operation have been Well known to the majority of users. Since the repair rate of this model is extremely low, it has become an excellent model recommended to users. Therefore, the positive impact of use is very large and widespread. Customer acceptance rate is high.
There is another model sold before or in parallel with Canon, which is the Canon signage machine. Although it announced that it would withdraw from the market immediately before it was launched, the actual market situation is not like this. The same product is sold in the market at different prices, so it is not clear who is replacing who. In addition, there are low-priced modified machines on the market that are being sold in a mixed manner. These have caused speculation and wait-and-see for substitutes to enter the market.
Shuofang, another domestic brand of signage machine, is also a domestic signage machine whose technical performance and operation are very mature, and its recognition and acceptance in the market are also increasing significantly year by year. For the first time, the sales volume of Shuofang signage machines was the same as that of Canon series signage machines.
Competition between brands not only competes with their own old habits, but also competes with peer brands. Based on this analysis, Canon's sales stabilized and rebounded after a month, and the reason was found. .
There are currently two brands of signage machines in the domestic market (Shenzhen Hongbiao Trading Co., Ltd. One is an old Japanese brand, Canon, signage machine, and the other is a new domestic brand, Shuofanghe, two brands. The sales price is also one high and one low. The signs used by the sign machine have gone through two stages. In the early stage, signs are punched out of molds made of various materials. This early sign has punched out burrs or burrs, and it is easy to use the sign machine. The print head is scratched. At this stage, signs made of this material are basically no longer recommended to customers.
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